Overton Radio is encouraging local residents to ‘shop local’.
The new community radio service has created the ‘Thanks A Million’ campaign, which promotes the benefits of using locally owned shops, stores and services.
The aim is to encourage residents to spend £5 a week more with a locally owned business, rather than purchasing products or services online or through a nationally owned chain.
With an adult population near 4,000 people, £5 a week will bolster the local economy by one million pounds a year.
Devised by local residents Rob Francis and David Harber, the non-profit radio station will provide a 24 hour a day information and entertainment service for people who ‘live, work and play’ in Overton, Freefolk and nearby villages.
“We are passionate about promoting our beautiful village”, says co-founder Rob Francis. “Overton Radio will not just be a great listening experience, but we’ll use our marketing platforms to encourage people to shop local.”
David Harber comments, “If our village of almost 4,000 adults spent a fiver more a week in a local shop or business, rather than online or with a national chain, it will contribute a million pounds a year to the local economy.
“High street business and the people who run those businesses are struggling. We will spell out to residents the benefits of spending just a fiver more locally, to prevent the loss of the likes of butchers, greengrocers and hardware stores. We really want people to shop like their high street depends on it”.
The local radio service which claims to broadcast from a telephone box on Winchester Street can be heard on any internet connected device, including Smart Speakers such as Amazon’s Alexa.
Overton Radio will feature events, community news and what’s on information as well as reports from local sport teams and urgent local travel news.
Rob Francis concludes, “We are determined to deliver an easy and entertaining way for people to learn about all the amazing things that happen in and around our village.”
To get involved in the Thanks A Million campaign, please email us here.
