You can all breathe easy. Overton Radio isn’t being taken over by Global! No corporate suits coming in to swap out your favourite shows for endless Ed Sheeran loops. We’re not going anywhere!! April Fools!
In a landmark deal for local radio, Overton Radio has been acquired by broadcasting giant Global for a reported £1.4 million. The station, which has been a beloved part of the community, will be rebranded as Heart Overton in the coming months, bringing the popular Heart format to the area.
The move marks a significant shift for Overton Radio, which has built a strong reputation for its mix of music, news, and community-driven content. Under the new branding, listeners can expect a blend of Heart’s signature feel-good tunes, entertainment, and national and local news updates.
“An Exciting New Chapter” – Overton Radio’s Rob Francis
Speaking about the acquisition, Overton Radio’s Station Manager, Rob Francis, said:
“This is an exciting new chapter for Overton Radio. We’ve worked hard to establish ourselves as a trusted local station, and this deal with Global ensures that Overton will continue to have a strong presence on the airwaves. While things will be changing, our commitment to providing quality content and keeping listeners entertained remains the same.”
“We know that Overton Radio has been a big part of people’s lives, and change can be daunting. But Heart Overton will bring even more great music and entertainment to our listeners, along with the local news and updates they rely on.”
Heart’s Poppy Cox: “We Can’t Wait to Bring Heart to Overton”
A spokesperson for Heart, Poppy Cox, welcomed the station to the Global family, saying:
“Heart is all about uplifting, feel-good radio, and we can’t wait to bring that energy to Overton. We’re thrilled to be expanding Heart’s reach and welcoming Overton listeners to the UK’s biggest commercial radio brand.”
Cox also reassured listeners that local content would still play a role:
“We know how important local radio is, and we’re committed to making sure Heart Overton keeps that community spirit alive while delivering the best music and entertainment.”
What’s Next?
The deal is due to be signed at 12pm today, and then Overton Radio’s transformation into Heart Overton will take place over the next few months, with a full relaunch expected by summer. Listeners can anticipate a fresh new sound, a mix of national and local presenters, and the signature Heart playlist.
For now, Overton Radio continues to broadcast as usual, with more details about the transition expected in the coming weeks.
Stay tuned for updates as Overton Radio enters this exciting new era.
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