Lordsfield Swimming Club Unveils Bold New Identity Ahead of Summer Reopening

Exciting things are happening at Lordsfield Swimming Club! With a freshly refurbished pool set to reopen this summer, the club are thrilled to introduce their vibrant new identity, reflecting the spirit of the club and its deep connection to the Overton community.

The highlight of the rebrand is a stunning new logo that brings together everything we love about Lordsfield. Playful yet meaningful, it retains the dynamic splash design that has been a hallmark of their identity while introducing a delightful twist: a peacock.

Why a peacock, you ask? Overton’s beloved village peacocks are a familiar sight and a symbol of our unique local character. By incorporating this majestic bird into their logo, they’re celebrating their roots and emphasizing how closely our pool belongs to the heart of the village.

The new logo is bursting with color and energy—just like the excitement the club are feeling as they prepare to welcome everyone back to their beautifully refurbished facilities. The design combines fluid shapes and bold, cheerful tones that evoke the joy of swimming and community spirit, all tied together with the elegance and individuality of a peacock.

This rebrand is more than just a new look. It’s a celebration of the club’s history, and the bright future ahead. The refurbished pool will offer upgraded facilities and a welcoming environment for swimmers of all ages and abilities. Whether you’re taking your first splash, training for the next big race, or simply enjoying a relaxing dip, Lordsfield Swimming Club is ready to make waves in 2025!

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